Swan's Identity Refresh
Context
Bridging the gap between premium and accessible, SWAN, a leading insurance company, has long been seen as out of reach for many. The company decided to change that so a question arise: How to maintain a premium image while attracting more customers?
Client
Year
2022
Service
Branding & Design,
Space Design
Sector
Financial
Solution
Swan embarked on a brand refresh with this challenge in mind. By removing perception barriers and adopting a visual language that resonates with everyone, we embraced and celebrated human flaws and imperfections. This approach opened the doors to the new Swan, creating an environment of belonging and acceptance. The updated look features brighter colours, organic shapes, and genuine emotions through authentic photography. The refreshed image successfully attracted a wider audience.
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