Black Friday Hunt at Ascencia
Context
Ascencia, a leader in the local mall market, was looking for a marketing expert to drive disruptive initiatives and boost foot traffic, especially for the much- anticipated Black Friday promotions.
Client
Year
2022
Service
Strategy,
Digital Communication,
Events & Activations
Sector
Retail
Challenge
How can we maintain Ascencia's premium image while attracting a broader audience?
Solution
We reinvented the traditional search for deals into an innovative promo hunt.
The Black Friday event was simple: find a hidden QR code in any Ascencia mall
to win an exclusive gift. This scavenger hunt provided an immersive experience
for shoppers and exceeded expectations, setting a new footfall record at Bagatelle & Phoenix Mall.
IMPACT
- The traffic was out of control, with shoppers everywhere,
- Footfall record breaking.
- Bronze Awards at Flame festival in Brand Activation & Experience.
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