Bagatelle's new positioning
Context
Mauritius's most visited shopping centre, Bagatelle Mall, evolves with the times: a reimagined food court, a revamped children's playground, new exclusive brands, and a reimagined customer experience.
Client
Year
2023
Service
Strategy,
Print,
Advertising,
Films
Sector
Retail
Challenge
As the market becomes more competitive and new entrants bring the latest technology to attract customers, many would respond by copying to compete. But Bagatelle leads the way as a true trendsetter, not a follower.
Solution
Sophistication isn’t just about fancy buildings and LED screens. It’s about creating an environment where people enjoy the freedom to be themselves in harmony with nature
Imagine a place with natural light and fresh air, where plants and people blend seamlessly; a place where finding your way around is easy and familiar; a place where: On s’y retrouve.
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