Eski Brand Refresh
Context
Here is the story of Eski Moris, a 60-year-old soft drink brand, on its journey to regain popularity and admiration.
Client
Year
2022
Service
Strategy,
Branding & Design,
Logo & Identity,
Packaging
Sector
Beverage
Challenge
Known as a national drink linked to Mauritius Independence Day celebrations for years, the brand began to fade with cultural changes and the rise of a younger generation.
Solution
To attract the youth, we needed to speak their language, so we began our transformation with a bold brand refresh.
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