Our Capabilities
We practice Mind Recoding - we decode your brand into various small pieces and recode it to make sense to your consumers.
01
Branding
A brand is just like a human being. It has a personality and an identity. Driven by a purpose, it strives to be remembered for how it wants to be perceived.
"Votre marque est ce que les autres disent de vous quand vous n'êtes pas dans la pièce." - Jeff Bezos
RESEARCH & AUDIT
Before diving into anything, the right direction lies
in knowledge. Research and insight gathering
pave the way for accuracy, turning assumptions
into informed decisions. Insight that truly hits
home, rooted in culture, transforms small talk into
a genius idea that resonates.
NAMING STRATEGY
Every new parent goes through the process of
brainstorming, finding, and selecting a name for
their newborn. Not realising they are essentially
engaging in "branding." They choose names that
reflect their identity, speak to their cultural
background, and, most importantly, make their
child unique and distinct from all others.
BRAND ROLL OUT
It is how you put your brand out there, whether it
is for a brand launch or introducing significant
changes to an existing one. The way you unveil
your identity and message to the world creates
awareness, excitement, and makes an impact.
BRAND STRATEGY
The brand's big plan! A guiding direction for
everything it does, defining its identity, standing
out from the crowd, and connecting to people
with a clear purpose.
BRAND IDENTITY
Identity goes beyond appearance; it is much more
than just a logo. It's the way you communicate
and how you make people feel in your presence.
It's your uniqueness that shapes perception,
reflecting who you really are.
BRAND MANUAL
This is the sacred book of your brand, it provides
guidance on achieving visual and verbal
consistency. It explains your language and system,
ensuring uniformity while maintaining a cohesive
brand identity wherever you are visible.
02
Design
Design speaks to the heart, solving problems beautifully and effectively. Using visuals, symbols, and gestures, it conveys messages without words, leaving a lasting impact.
"Si une femme est mal habillée, on remarque sa robe, mais si elle est impeccablement vêtue, c’est elle que l’on remarque.” Coco Chanel
VISUAL ID
An effective visual identity is achieved when a
product is instantly recognisable, even without the
brand name or logo. It encompasses a distinctive
design system, colour scheme, typography, and
imagery, creating a consistent look and feel within
the brand universe. This visual cohesion is a
critical aspect of branding that makes the brand
resonate with its audience.
Example : Logo | Colours | Secondary | ID
Application
PUBLICATION DESIGN
Nothing is more tedious than going through a long,
boring text, right?
Publication design is the art of transforming
content into a compelling story, sometimes
bringing clarity to a chaotic information and
crafting a logical journey for the reader. It aims to
provide a visual experience that is attention grabbing,
coherent, harmonious, and functionally engaging,
making your content more compelling.
Example : Annual report | brochures | magazines |
coffee table books | newsletter
PACKAGING DESIGN
How do you stand out from 100 brands on a shelf?
How do you influence consumers to choose you
while they are busy shopping in the jungle?
This is where packaging comes into play, and the
ritual of seduction begins.
Seducing with a wink on the shelf.
Attracting you for a closer look.
Conveying your best pick-up line at the forefront of
the product.
Designed to be aesthetically irresistible. Placed
into the cart until the magical moment of
unboxing!
Exemple : Labelling | Packaging
SPACE DESIGN
The human experience.
Whether utilising residential, commercial, or public
spaces, the goal is to infuse them with functionality,
aesthetics, and purpose. Moving beyond the
physical aspects, space design encompasses a
psychological and emotional impact on the user,
demanding a thoughtfully curated journey to
create a lasting impression.
Example: Interiors | Exteriors | Kiosks | Exhibition
stands | Window Deco
03
Advertising
We craft extraordinary ideas, celebrating culture with bravery and innovation. We strive for change, telling stories that captivate and achieve measurable impact. It's not just selling, it's leaving a timeless mark.
04
Media
Why invest in amazing content if it goes unnoticed in the wrong place, with the wrong audience, at the wrong time? Mastering the skill of reaching and targeting is the linchpin of every successful campaign.
“Il y a le savoir-faire et le faire-savoir” Jean-Baptiste Colbert
RESEARCH
STRATEGY
BROADCAST ( TV & RADIO)
BANNERS
POINT-OF-SALE
05
Events & activations
Ads reaches emotions whereas humans crave experiences. Brands need connections beyond screens, built through touch, engagement, and interaction. These create memorable moments, build trust, and foster real relationships, not just fleeting feelings.
06
Digital
Nowadays success is all about reaching, engaging, and entertaining, where quality content and authenticity are what matter most. Awesomeness is the viral recipe.
07
Strategic consultation
The art of looking ahead, predicting, and planning for the long-term requires experience and expertise. We help define your brand goals, create the right strategy, and plan the steps to make it happen. That's where FCBCREAD comes in.
BRAND STRATEGY
MARKETING COMMUNICATION PLANNING
CAMPAIGN COMMUNICATION STRATEGY
MEDIA STRATEGY
SOCIAL MEDIA STRATEGY
DIGITAL INTEGRATION STRATEGY