Celebrating 15 Years of Ascencia
Client
Year
2023
Service
Print,
Advertising,
Events & Activations
Sector
Retail
Context
For the 15 years of Ascencia, the Mall leaders in Mauritius, aimed to mark the date.
Shaping singular places, a phrase embodying the culture of Ascencia, was celebrated
Challenge
Making a corporate campaign speak to both institutions and the public visitors of the mall.
Solution
Every birthday deserves a wish. For 15 years, Ascencia has turned wishes into actions, enhancing the Mauritian lifestyle and becoming a landmark for unique customer experiences. To capture this spirit, the "15 Years of Making Wishes Come True" campaign introduced a wishing booth in the mall, gathering public feedback on desired improvements and driving Ascencia's journey to singularity.
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