Swan's calendar brings nature in life
Context
SWAN, a leading insurance company, aimed to give more purpose to its traditional end-of-year calendar gift for clients. With climate change being a pressing global issue, they chose to highlight environmental preservation as the theme.
Client
Year
2022
Service
Branding & Design,
Publication Design
Sector
Financial
Challenge
How can we capture attention on a theme that aims to raise awareness and educate viewers about a complex issue?
Solution
Instead of focusing on the negative impacts of human destruction, we made nature the hero of our design, conveying a message of facts through its beauty. Using photography and digital collage, we crafted monthly pieces from leaves, flowers, seeds, and branches, harnessing the power of storytelling. By educating through optimism, this calendar reached at least 28,000 users, aiming to inspire a sense of responsibility for the future.
Impact
- 28 000 printed calendars.
- Flame Bronze Award winning for Craft Category
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